by Paul Kaliher
What makes an opportunity PERFECT? In the first article we learned that the "P" in PERFECT stands for "Profitable."
Key Number Two 
The first "E" in PERFECT stands for "Easy." No, "easy" doesn't mean  you won't have to work at all. There is no free lunch. Don't believe it  if someone says they have done all the work for you and all you have to  do is buy their system, sit back, and watch the money roll in. It does  take work to start and build any successful business. But, the PERFECT  home based business should be relatively easy and can even be a lot of  fun.
"Easy" Means:  
•Something that you are passionate about or love doing.
If you  really love doing something, and that is the core of your home  business, you will be a lot happier and the work required will seem  easier to you. You will also be much more likely to stick with your  business when you run into obstacles that will certainly come along.
If  you not only love something, but also know a lot about it, you will  have a much better chance of success in a market related to your  passion. You will "speak the language" of your customers. That will help  you develop better relationships with them resulting in more sales now  and in the future. Starting and building your home business around  something you love will make it easier for you and it will be fun too.
•A business process that can be automated or systematized.
If  everything you do in your business has to be done over and over again  by you and you alone, you will not succeed for long, or your business  will stay small. A PERFECT home based business will enable you to  automate many of the business tasks after you do the initial work to set  up the necessary processes.
•Your product is easy to pack and ship at low cost, or fulfillment of the order is done digitally.
The  easiest home business lets you "ship" your product to the customer  digitally in the form of a digital file over the internet or by e-mail.  This also results in the highest profit because the cost to create and  deliver a digital product is peanuts.
•Requires less than 20 hours  per week after the initial set up period. You may work 20 to 60 hours  each week to start and set up your business for the first month or  three. But, a PERFECT home based business will only require 20 hours or  less of your time each week after the initial set up period.
•Totally  doable by anyone. If you have to be a genius or marketing wizard to  succeed, it isn't a PERFECT home based business. Thousands of "regular  Joe's" are making big money in a PERFECT home business and you can too.  Find a business that you are comfortable doing, or find a mentor who  will teach you everything you need to know about starting and succeeding  in the home based business you choose.
So, a PERFECT Home Based Business must be EASY. And, it must be PROFITABLE too. More to come in the rest of this article series.
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