by Paul Kaliher
What makes an opportunity PERFECT? In the first article we learned that the "P" in PERFECT stands for "Profitable."
Key Number Two
The first "E" in PERFECT stands for "Easy." No, "easy" doesn't mean you won't have to work at all. There is no free lunch. Don't believe it if someone says they have done all the work for you and all you have to do is buy their system, sit back, and watch the money roll in. It does take work to start and build any successful business. But, the PERFECT home based business should be relatively easy and can even be a lot of fun.
•Something that you are passionate about or love doing.
If you really love doing something, and that is the core of your home business, you will be a lot happier and the work required will seem easier to you. You will also be much more likely to stick with your business when you run into obstacles that will certainly come along.
If you not only love something, but also know a lot about it, you will have a much better chance of success in a market related to your passion. You will "speak the language" of your customers. That will help you develop better relationships with them resulting in more sales now and in the future. Starting and building your home business around something you love will make it easier for you and it will be fun too.
•A business process that can be automated or systematized.
If everything you do in your business has to be done over and over again by you and you alone, you will not succeed for long, or your business will stay small. A PERFECT home based business will enable you to automate many of the business tasks after you do the initial work to set up the necessary processes.
•Your product is easy to pack and ship at low cost, or fulfillment of the order is done digitally.
The easiest home business lets you "ship" your product to the customer digitally in the form of a digital file over the internet or by e-mail. This also results in the highest profit because the cost to create and deliver a digital product is peanuts.
•Requires less than 20 hours per week after the initial set up period. You may work 20 to 60 hours each week to start and set up your business for the first month or three. But, a PERFECT home based business will only require 20 hours or less of your time each week after the initial set up period.
•Totally doable by anyone. If you have to be a genius or marketing wizard to succeed, it isn't a PERFECT home based business. Thousands of "regular Joe's" are making big money in a PERFECT home business and you can too. Find a business that you are comfortable doing, or find a mentor who will teach you everything you need to know about starting and succeeding in the home based business you choose.
So, a PERFECT Home Based Business must be EASY. And, it must be PROFITABLE too. More to come in the rest of this article series.